OUR INITIATIVE

LONGITUDE FX

Revolutionizing the financial experience in healthcare

ABOUT LONGITUDE FX

Longitude FX (financial experience) is dedicated to improving the financial landscape for both patients and providers through key initiatives, including enhanced transparency, streamlined billing, increased accessibility and reduced friction.

The financial experience is often frustrating for patients and providers alike and Longitude FX is a direct response to one of the most challenging processes in healthcare today. Longitude FX will develop innovative solutions that leverage next-generation capabilities to address the issues and create a seamless and transparent financial experience.

The current and future member systems of Longitude FX will be involved in the development of the diverse solutions that will involve partnering, integrating, and building strategies.

Longitude FX will focus on developing core solutions that promote:

Enhanced transparency: Patients receive clear and timely guidance on their financial responsibilities, alleviating confusion and frustration.
Proactive engagement: Patients receive financial estimates before appointments, and follow-up support post-discharge to

clarify any remaining balances, ensuring they navigate their financial obligations with confidence.

Streamlined billing: A centralized platform empowers patients to easily access their bills, simplifying payment management and understand costs.
Increased accessibility: Innovative financing options are available to support patients in effectively managing their financial obligations.
Friction reduction: Simplified payment processes enhance overall patient satisfaction and improve the financial experience.

For healthcare providers, Longitude FX seeks to deliver:

Improved patient satisfaction: Enhanced overall patient experience to foster loyalty and trust.
Operational efficiency: Streamlined internal processes reduce costs while enhancing the effectiveness of patient-focused revenue cycle management.
Increase patient payment options: Improved collection of balances after insurance payments by providing patients with an array of payment options.

ABOUT LONGITUDE FX

The current and future member systems of Longitude FX will be involved in the development of the diverse solutions that will involve partnering, integrating, and building strategies.

Longitude FX will focus on developing core solutions that promote:

Enhanced transparency: Patients receive clear and timely guidance on their financial responsibilities, alleviating confusion and frustration.
Proactive engagement: Patients receive financial estimates before appointments, and follow-up support post-discharge to clarify any remaining balances, ensuring they navigate their financial obligations with confidence.
Streamlined billing: A centralized platform empowers patients to easily access their bills, simplifying payment management and understand costs
Increased accessibility: Innovative financing options are available to support patients in effectively managing their financial obligations.
Friction reduction: Simplified payment processes enhance overall patient satisfaction and improve the financial experience.

For healthcare providers, Longitude FX seeks to deliver:

Improved patient satisfaction: Enhanced overall patient experience to foster loyalty and trust.
Operational efficiency: Streamlined internal processes reduce costs while enhancing the effectiveness of patient-focused revenue cycle management.
Increase patient payment options: Improved collection of balances after insurance payments by providing patients with an array of payment options.

Longitude Health Appoints Jim Lester to Lead Financial Experience Initiative

Longitude FX aims to develop innovative solutions to improve the patient billing and payment process

[FEB 25, 2025] – Longitude Health has named Jim Lester as Chief Executive Officer of Longitude FX, an innovative initiative focused on revolutionizing the patient financial experience in healthcare. In his new role, Lester will tackle the complex billing challenges faced by patients and healthcare providers, striving to create a seamless and transparent financial experience.

Longitude FX, “FX” for financial experience, is dedicated to improving the financial landscape for both patients and providers through key initiatives, including enhanced transparency, streamlined billing, increased accessibility and reduced friction.

“Longitude FX is a direct response to one of the most challenging processes in healthcare today,” said Brett Moraski, interim CEO of Longitude Health. “The financial experience is often frustrating for patients and providers alike. Our Longitude Health members have identified this initiative as a top priority and we are committed to developing innovative solutions that leverage next-generation capabilities to address the issue. With Jim Lester’s extensive experience in both healthcare and fintech and his proven track record in driving growth and transformation, we are confident he is the right leader to fundamentally enhance the financial experience.”

Longitude FX will focus on developing core solutions that promote:

Enhanced transparency: Patients receive clear and timely guidance on their financial responsibilities, alleviating confusion and frustration.
Proactive engagement: Patients receive financial estimates before appointments, and follow-up support post-discharge to clarify any remaining balances, ensuring they navigate their financial obligations with confidence.
Streamlined billing: A centralized platform empowers patients to easily access their bills, simplifying payment management and understand costs.
Increased accessibility: Innovative financing options are available to support patients in effectively managing their financial obligations.
Friction reduction: Simplified payment processes enhance overall patient satisfaction and improve the financial experience.

For healthcare providers, Longitude FX seeks to deliver:

Improved patient satisfaction: Enhanced overall patient experience to foster loyalty and trust.
Operational efficiency: Streamlined internal processes reduce costs while enhancing the effectiveness of patient-focused revenue cycle management.
Increase patient payment options: Improved collection of balances after insurance payments by providing patients with an array of payment options.

“We aspire to create a future where healthcare customers are empowered with a seamless financial experience for their healthcare which means better cost transparency, a seamless billing and payment process, and easily accessible financial resources,” said Jim Lester, chief executive officer of Longitude FX. “I look forward to working closely with our members who are leading health systems to realize this vision and bring solutions that reduce confusion for customers, minimize administrative burdens for providers, and ultimately enhance overall satisfaction in healthcare. Rising consumerism and increased expectations for seamless digital experiences will require health systems to reinvent their customer journey, and we will help make this vision a reality.”

Jim Lester is a proven healthcare technology executive leader with experience driving top line growth, transformation, and innovation initiatives at companies across the healthcare technology, payments, and financial technology industries. Most recently, he was the President and Chief Operating Officer at BitPay, a PE backed pioneer in blockchain payments and the largest global cryptocurrency payments processor where he was responsible for the strategic execution of the business and led an executive team responsible for all corporate functions within the company. His leadership experience spans both Fortune 500 enterprises and VC/PE-backed growth-oriented companies, including roles at Fiserv, and McKesson as well as experience managing both payer and provider revenue cycle and payments solutions. After graduating from Georgia Tech, he began his career as a software developer and subsequently received an MBA from Emory University.

This announcement marks the third initiative for Longitude Health, building on the launches of Longitude Rx (specialty pharmacy services) and Longitude PHM (population health management).

LEADERSHIP

Jim Lester

Chief Executive Officer, Longitude FX

Jim Lester is a proven C-level executive leader with experience driving top line growth, transformation, and innovation initiatives at SaaS companies across the healthcare technology, payments, and financial technology industries. Jim’s experience spans both Fortune 500 enterprises as well as VC/PE backed growth-oriented companies.

In his role as Chief Executive Officer of Longitude FX, Jim is developing solutions to enhance the financial experience in healthcare. Most recently, he was the President and Chief Operating Officer at BitPay, a PE backed pioneer in blockchain payments and the largest global cryptocurrency payments processor where he was responsible for the strategic execution of the business and led an executive team responsible for all corporate functions within the company. Prior to that role, he was Chief Executive Officer (CEO) of ThingTech, a VC backed provider of IoT solutions for the commercial and government sectors. Previously, he was the Chief Product and Marketing Officer (CPO/CMO) for a $425m payments division of Fiserv with additional GM responsibilities for the retail payments division (CheckFree Pay) and healthcare payments. Prior to Fiserv, Jim held multiple senior executive positions within McKesson’s $3B medical technology business focused on revenue cycle, patient engagement, and payer solutions.

After graduating from Georgia Tech, he began his career as a software developer and subsequently received an MBA from Emory University.

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